University of Poland, in short – uPoland, is a spin off project of a doctoral thesis initiated by Das Swajan, under the supervision of Prof. Marian Gorynia at the Poznan University of Economics and Business.
The University of Poland project mainly aims to promote the Polish universities abroad through engaging the most effective promotional channels. It is a common platform on which both the Polish universities and the potential international students for the Polish Universities can interact with each other through our moderation. On our website, Polish universities can maintain their university profiles and publish their educational offerings at their conveniences. On the other hand, international students can find their desired study programs from the listed programs by using the responsive features of our website.
University of Poland follows both the push and pull marketing strategies:
- run a paid ambassadorship program;- promote its web portal through social media marketing;- partner with overseas education consulting firms and- partner with high school teachers and university lecturers from abroad.